Posted on February 28, 2014

Concern after study shows men avoid care careers

A study carried out by care provider Anchor has discovered that 25% of men would never consider a career in care, even though there will be a shortfall of carers in the future. This has led to calls for active recruitment campaigns to encourage men to pursue a career in this field.  Another study carried out by Anchor and the International Longevity Centre-UK think tank has shown that by 2025 the industry will be short of more than 700,000 workers.  The chief executive of Anchor, Jane Ashcroft, has stated that this is an issue that will need to be addressed. At the present time most of the work in the care sector is carried out by women and migrants, but it is unlikely that these two groups will be able to meet the needs of the industry.  It is not just men that it is hoped will be attracted to care work; it is also hoped that older workers will be enticed into the industry. The study shows that around 50% of young people would consider a career in services such as domiciliary home care if career progression opportunities were clearer.  Some expressed concern about the public perception of this work.  The study also added a few recommendations to improve staff retention.  The staff turnover rate is currently around 19%, which is much higher than in most other industries.  This continual change in staff has been linked to higher death rates among care clients, as there is a lack of continuity of care.  It was pointed out that most leavers cite 'personal reasons' as the cause rather than concerns over pay.
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